A simple and basic technique to increase SEO and traffic to your website is to do publish a press release from time to time. The Press release should be laced with your key words, your company name and appropriate websites but most importantly shoudl be distributed by a firm who submits the press releases to Google and other search engines.

Content is king. Stay connected and get the attention you want by staying visible to your target audience.

Need help, let us know, Attention Connection is what we specialize in.

The Social Media/SEO game just keeps changing. Recently Google launched Google Profiles.

I can here you now, another social media profile to manage, ugh. But take a minute and be smart, Google will rank these higher than Facebook, LinkedIn and Twitter. No one knows the long term viability of social media sites but one thing for certain, Google is not going anywhere soon. I coach all my clients to do social media as a strategy for SEO in Google. The good news is you can post links to all your sites on a Google Profile.

If you don’t have a Google Profile, get one. SEO is SEO.

People use Social media platforms for many reasons. Based on reading posts and being an active social media participant for two plus years, I think some people use social media because it’s “the thing to do”, others are making connections with friends and family, while others are using the technologies for business development.There is also a crowd of folks who feel through social media that they can become micro celebrities or simply to attract attention to themselves.

I use social media for all the above reasons except the last one. My main use of social media id for business development and moving influence on the Internet. If you are in this crowd with me, this is the audience I want to speak to about the use of key words in your social media strategy.

All effective Internet marketing is based on key words, the words and word strings the general public will search on to find your website in the search engines.  If your organization is not using your key words in social media, you are missing out on traffic and valuable SEO.

It was only recently that Google and the other search engines made the decision to crawl the social media sites. If you are a Twitter or Facebook user, run a search on Google on your name. You will now find some of the organic results to be references to your social media profiles. Ah ha, now the message of the day.

Use key words you want you or your company to be found on the Internet in your social profiles and in your stream posts of tweets or wall posts.

Since the search engines are scanning the social media sites, be smart and drive traffic with key words. So many users of social media don’t have a strategy around their posts and it’s evident by reading their streams.

Stay ahead of the pack by using key words to your advantage. Here are a few recommendations:

1. Develop a lexicon of key words – get your SEO expert to help you do a key word analysis on your products and services. Find out what key words are important to traffic, who owns that traffic and then write all your content, including stream posts, using your own lexicon of words.
2. Tweet in the language of your customers – if you sell supplements to treat inflammation of the joints, then you better tweet about sore joints and not the clinical name for the condition. Tweeting in 12 dollar clinical names does not do you any good when you want to reach people with sore joints and all they want is relief.
3. Tweets and wall posts favor the 140 character limit, so always use key words and reference your product name. This takes creativity but you are really working on SEO and traffic.

Social media is fun, engaging and can be a great benefit to your sales if you have a plan and execute on it by leveraging key words.

As always, stay connected by paying attention.

When it comes to Internet and social media marketing, I am always reminded of an old joke about two guys out hunting grizzly bears.  The joke goes like this:

There were two hunters in Alaska out hunting grizzly bears. The first hunter was a sage old hunter who was a professional hunting guide and had seen his share of bear hunts. Along with him was a second hunter, a very inexperienced hunter who was on his first hunt with the guide.

After a few hours out in the brush, the inexperienced hunter kept hearing rustling noises and began to fear that he had probably put himself in harms way by hunting bears. The rustling grew louder and finally the fear got the best of him and he asked the sage old guide “don’t you ever worry about being able to out run the grizzly?”

The guide looked at his fear filled companion and in a dead pan voice replied, “nah, I don’t ever worry about out running the grizzly, I just have to outrun you!”

Can you outrun your competition when it comes to Internet and Social media marketing?

It’s just as important to know what your competition is doing as to what you are doing. Your organization not only needs to pay attention to your own social media, SEO and PPC but your closest competitors.

There are great tools available today to monitor brand and social buzz, along with compare your keywords, tags and SEO with with the keywords of those you compete with.

I highly recommend competitive analysis as a vital first step in social media and your internet presence.

Here is another great video that is worth the 45 seconds. Can you out do the competition?

Funny…

Stay connected.