When it comes to Internet and social media marketing, I am always reminded of an old joke about two guys out hunting grizzly bears.  The joke goes like this:

There were two hunters in Alaska out hunting grizzly bears. The first hunter was a sage old hunter who was a professional hunting guide and had seen his share of bear hunts. Along with him was a second hunter, a very inexperienced hunter who was on his first hunt with the guide.

After a few hours out in the brush, the inexperienced hunter kept hearing rustling noises and began to fear that he had probably put himself in harms way by hunting bears. The rustling grew louder and finally the fear got the best of him and he asked the sage old guide “don’t you ever worry about being able to out run the grizzly?”

The guide looked at his fear filled companion and in a dead pan voice replied, “nah, I don’t ever worry about out running the grizzly, I just have to outrun you!”

Can you outrun your competition when it comes to Internet and Social media marketing?

It’s just as important to know what your competition is doing as to what you are doing. Your organization not only needs to pay attention to your own social media, SEO and PPC but your closest competitors.

There are great tools available today to monitor brand and social buzz, along with compare your keywords, tags and SEO with with the keywords of those you compete with.

I highly recommend competitive analysis as a vital first step in social media and your internet presence.

Here is another great video that is worth the 45 seconds. Can you out do the competition?

Funny…

Stay connected.