People use Social media platforms for many reasons. Based on reading posts and being an active social media participant for two plus years, I think some people use social media because it’s “the thing to do”, others are making connections with friends and family, while others are using the technologies for business development.There is also a crowd of folks who feel through social media that they can become micro celebrities or simply to attract attention to themselves.
I use social media for all the above reasons except the last one. My main use of social media id for business development and moving influence on the Internet. If you are in this crowd with me, this is the audience I want to speak to about the use of key words in your social media strategy.
All effective Internet marketing is based on key words, the words and word strings the general public will search on to find your website in the search engines. If your organization is not using your key words in social media, you are missing out on traffic and valuable SEO.
It was only recently that Google and the other search engines made the decision to crawl the social media sites. If you are a Twitter or Facebook user, run a search on Google on your name. You will now find some of the organic results to be references to your social media profiles. Ah ha, now the message of the day.
Use key words you want you or your company to be found on the Internet in your social profiles and in your stream posts of tweets or wall posts.
Since the search engines are scanning the social media sites, be smart and drive traffic with key words. So many users of social media don’t have a strategy around their posts and it’s evident by reading their streams.
Stay ahead of the pack by using key words to your advantage. Here are a few recommendations:
- Develop a lexicon of key words – get your SEO expert to help you do a key word analysis on your products and services. Find out what key words are important to traffic, who owns that traffic and then write all your content, including stream posts, using your own lexicon of words.
- Tweet in the language of your customers – if you sell supplements to treat inflammation of the joints, then you better tweet about sore joints and not the clinical name for the condition. Tweeting in 12 dollar clinical names does not do you any good when you want to reach people with sore joints and all they want is relief.
- Tweets and wall posts favor the 140 character limit, so always use key words and reference your product name. This takes creativity but you are really working on SEO and traffic.
Social media is fun, engaging and can be a great benefit to your sales if you have a plan and execute on it by leveraging key words.
As always, stay connected by paying attention.
