For the week of June 1st, here is the winner ( in our terms, the winner is actually a loser). Picking a weekly winner is hard because there are so many to choose from.
Take a look at this banner ad that is currently running on the front page of the online version of the Denver Post.
Its a banner ad promoting the Denver Museum of Natural Science’s new exhibit. The banner ad takes the award home because it:
- Has no interrupt – there is no headline to hit the reticular activator.
- No engaging follow on
- No education
- No offer or call to action
- Is located at the foot of an online page, about the worst position possible.
Whom ever created this ad should turn in their marketing badge and go mow lawns. Whom ever bought the position, a footer banner, should be taken out back and given a few lashes.Why would you listen to the sales rep and buy into this placement? Bottom of a page, you must be kidding!
It’s rare that an ad breaks all five rules, but this one does it in style. Creative dollars flushed down the toilet, ad placement dollars also flushed.
Good thing school field trips keep the museum in business because if they had to rely on this ad, its time to close the doors. keep up marketing like this and your on your way out of business. True culling of the herd.
Want effective marketing that converts? You must hit the reticular activator, engage the target audience, educate and offer.
Need to know more?
Connect with us and we can show you how.
