This past week I got a birthday card in the mail from Southwest Airlines. I did not get all sentimental about the card because I know it’s not like the CEO of Southwest was taking time out of his schedule to send birthday greetings but it demonstrated to me that Southwest invests in me as a customer.

Last year I flew on four airlines, all of which I am a registered frequent flyer. Southwest was the only carrier to send me a communication for my birthday. Guess who will be getting my business more often than the other three?

I bark about the reciprocal nature of attention. To get attention, one must pay attention.  It’s a death spiral to think that our current customers and clients will automatically come back and do more business us.

Paying attention to little things is often the difference between being in business and thriving. It’s easier than ever for any size business to pay attention with automated CRM tools like Infusionsoft.  From the start up to the largest business on the planet, everyone competes for attention.

Don’t have the tools to pay attention? Just ask, we can help.

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