I stay very close to what is happening in technology/marketing/sales automation as it’s my business and profession.
Several industry analysts are now looking past the Social Media platforms of Facebook, MySpace, Twitter and others as if they were dead already. I am not sure how they can look past these tremendous successes for the next big thing when Twitter does not even have 5 million active users. hmmm.
There are more than 250,000 social media sites on the Internet. Social media and Internet marketing changes week to week and the only advice I give my clients now is be prepared to possibly never arrive at a final destination. This entire space is changing so rapidly that I dont think there is a person roaming the earth who know where this is going.
With that said, here are a few recommendations:
- Be prepared to be nimble.
- Pick nimble technology;a database platform, websites CRM, marketing automation that does not care what the latest craze is for traffic. Make sure you can change content and approach on a dime.
- Hire, either in house or maintain a relationship with experts that are doing “it”. What ever the “it” is. You will make yourself crazy trying to keep up
- Join the community. Pick user groups and peer groups who are dealing with the same challenges. You cant do it alone.
- Take action. Don’t wait until everyone else is doing it or the right systems are in place. You will get left behind.
We are living in exciting times for change in attention connections with our customers, partners and prospects. I have a client that I told last fall, “action over perfection”. Don’t wait for the one hub to come where you can maintain control, it does not exist anymore.
Connect with you later.
