The ground swell of social media is providing for the first time nearly instant connectivity. We now see the term, hyper connected being used for the first time.

Facebook, Twitter, My Space and a dozen other social platforms now dominate the landscape and it’s clear you must be able to be short, concise and relevant in your communications.

Three tips to help you avoid the super Attention Deficite Disorder (ADD) the world of marketing has now stepped into and will help you remain connected to your network.

1. Be relevant – provide value in your content and communications.

2. Be concise – Because of Twitter and wall posts, we have become quick to scan and bounce away if we don’t grab their attention.

3. Hit a hot button – Write communications that activate the reticular activator. Pull the reader out of the land slide of information.

Yesterday I received over 8,000 Tweets on Twitter. My Twitter network grows by a couple hundred every day. There is no way even the human brain can sort through all of that much information. It’s just overwhelming.

Stay connected by effective communication writing. It could be the most import skill you develop.

Connect with you later.