No, this is not a post about  some new rock band. Darn, that might be more interesting than just connecting to people.

Change is happening at warp speed, real time. Yesterday I had 55 followers on Twitter, I now just clipped past 275 followers.  What the heck happened?

I grew, I learned, I acted. Now Twitter is working for me to build my business and extend my network, touch and circles of influence.

In my early morning self time it came to me while I was mulling over the rapid change of Internet marketing, social media, connections to customers and the groundswell of information rushing past us each day, ” people, organizations and companies better be like liquid metal; fluent enough to mold to the changing landscape but still of substance”.

Your sales process, your communication, your “attention connection” better be liquid metal.  I see too many companies locked into strategy, process content and technology leaves them paralyzed. If you have to call a web developer and pay them money to change one sentence on your website, you better list your office equipment  on craigslist and close up shop.

I also see people who are liquid but it’s just noise, watch my Twitter Deck each day and you see people posting about wearing a panda shirt! Someone smack them! Liquid but no metal.

Those who leverage the current technologies of lexicon surveillance, social media, list building, integrated marketing, CRM, and content automation with SUBSTANCE are leaving their competition in the dust.

I was sharing with a friend of mine, Bryan Bennett of DNA Services of America,  last night about Twitter, list building Infusionsoft and automation of social media and his comment was ” Poor dumb bastards who are not doing this are screwed. These tools make it almost unfair”.

Bryan is right. Its almost unfair. Those who are liquid metal, who’s attention connection is as nimble as their prospects and clients, will come out on top.

Stay connected. Be liquid metal… Think about the Terminator in Terminator 2, he adpted, morphed and was almost indistructable.

Stay connected. Be liquid metal…

Connect with with you later.

The offer. For most marketing people this is the easiest step in writing content. Problem is, it’s what many  in traditional marketing schools of thought actually do too much of. Offer, Offer, Offer.

The call to Action

Sale!

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Buy… Buy… Buy

Have you ever thought that NOT everyone who calls you, reads your flyer, surfs your website is ready to BUY right now?  As I mentioned in the last post, Step 3, 67% of the customers who call you today will by in the next 12 months. 81% will buy in the next two years.

So if the only offer you make is to BUY NOW, you just lost the connection with the 67% who will buy in the next 12 months and 81% who buy in two years. Do the math, that is the majority of the people your company touches so you better have an offer that keeps them engaged while they figure out all the information they need to know so they can buy.

Don’t get me wrong. Your communications need to allow the customer to buy now but you also need to provide an offer to educate and keep the conversation going. Attention Connection, maintaining the conversation for 12-24 months. offer them a free buyer guide, a white paper, product comparisons, education, education and more education until they are ready to buy.